The National Drug Prevention Advisory Committee (NDPAC) is a senior-level advisory committee co-chaired by Health Canada and the Canadian Centre on Substance Abuse (CCSA). The committee provides guidance for the development, implementation and evaluation of the national youth drug prevention mass media campaign led by Health Canada.
The following organizations are represented on the NDPAC and the Government of Canada extends its appreciation and thanks for their continued contribution to the National Anti-Drug Strategy (NADS) mass media campaign.
The parents drug prevention mass media campaign is part of the Government of Canada's National Anti-Drug Strategy. Led by Justice Canada, this strategy provides a focused approach involving three action plans to deliver on priorities aimed at reducing the supply of and demand for illicit drugs, as well as addressing the crime associated with illegal drugs.
As part of the National Anti-Drug Strategy's Prevention Action Plan, Health Canada is leading the development and implementation of a five-year national youth drug prevention advertising campaign. This campaign provides information for both teens and their parents.
Information, tools and tips for parents have been developed along with advertisements to raise awareness of illicit drugs and empowering parents to talk with their teens about illicit drug use. These resources include,
In 2009-10 information and advertisements will be developed for youth, to help make them aware of the harms of illicit drugs.